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Every few days I hear a blogger say how upset and even angry they are that someone has unfollowed them. I also have emails in my inbox regularly asking me how to deal with unfollows on social media. It can sting… I get it… but it’s not the end of the world.
What Do Unfollows On Social Media Actually Mean?
Imagine if you could see a face next to every statistic on your site – including the ones that left your site after a few seconds. Or the ones who didn’t subscribe. Or the ones you clicked on but didn’t like your site so they left, and probably won’t be back.
What would you think then?
Would you be okay with it? Or would you be upset by every person who left your site?
Keeping track of people who unfollow you on social media is the same thing. It does NOTHING productive. You have to ask yourself, what is the purpose of checking in to see who has unfollowed you?
So many people tell me that they check their unfollows so they can unfollow anyone who unfollows them!! What? That’s even confusing to write.
Don’t unfollow someone if they unfollowed you if you like what they are sharing. That’s what teenagers do. Make your own mind up about whether or not you like what people are doing and follow those who resonate with you.
And on another note; don’t follow everyone back who follows you – especially if you’re doing it as ‘gratitude’ or because you’re worried they will unfollow you if you don’t. This just perpetuates the cycle and means you’ll end up having to unfollow people because you won’t like what is in your feed.
Whether you like or dislike the following/unfollowing that happens on social media, spending your time being negative about it will never give you any satisfaction and it won’t do anything to grow your business.
So What Should I Be Focusing On Instead?
Your follower numbers mean absolutely nothing if you’re not getting engagement to back them up.
I have seen accounts on Instagram with tens of thousands of followers but they struggle to get 100 likes on an image or even 10 comments. And I’ve seen accounts with less than 2000 followers getting 300+ likes per image and over 50 comments.
The same goes for Facebook. There are accounts with hundreds of thousands of followers and all they get is crickets… Engagement is key.
Rather than wallow in self-pity when you see someone unfollow you, wondering what it is that you’ve done to make them click that ‘unfollow’ button, spend your time going out and engaging with others and see that engagement comes back to you because of it.
It’s all about your mindset – if you’re always worrying about the people that don’t like your or don’t align with your brand, you’re going to be losing time you could spend on those that do. But if you’re confident in what you do and remind yourself that there are people out there who love you, and love what you do, then you’re going to find it easy to spend time engaging with them and attracting new and exciting people to your brand.
But I Worked So Hard to Build My Following… It Sucks
Having someone unfollow you on social media can feel like being told to your face that you’re not liked. It sucks and it doesn’t feel good. Which is why it is important that you don’t go and seek this information.
Do you have an app on your phone that tells you who unfollowed you? Why? DELETE it NOW!
Why keep checking something that only upsets and frustrates you?
Building a following is not easy, and it doesn’t happen overnight. It takes hard work, dedication and discipline – but I assure you, when you receive comments from people thanking you, or telling you that what you’ve done/said/taught has helped them – that is worth every single unfollow and unsubscribe.
Because at the end of the day, the unfollows mean nothing. Anyone who unfollows you is clearly not your target market and they aren’t going to buy from you. So let them go, make room for the people who do love you and celebrate them.