Free Mini Budget Planner Opt In
Blogging

How To Deal With Unfollows On Social Media

Seeing your followers go up and then down can be frustrating, but learning how to deal with unfollows on social media can help you focus on what's important in your business. Knowing that increasing your followers isn't as important as increasing your engagement can be a big mental hurdle - but one that can help you grow your business and allow you to be much happier.

Disclosure: Some articles on this site may contain affiliate links, meaning, at no additional cost to you, The Daily Femme may earn a commission if you click through and make a purchase.

Sharing is caring!

Every few days I hear a blogger say how upset and even angry they are that someone has unfollowed them. I also have emails in my inbox regularly asking me how to deal with unfollows on social media. It can sting… I get it… but it’s not the end of the world.

What Do Unfollows On Social Media Actually Mean?

Imagine if you could see a face next to every statistic on your site – including the ones that left your site after a few seconds. Or the ones who didn’t subscribe. Or the ones you clicked on but didn’t like your site so they left, and probably won’t be back.

What would you think then?

Would you be okay with it? Or would you be upset by every person who left your site?

Keeping track of people who unfollow you on social media is the same thing. It does NOTHING productive. You have to ask yourself, what is the purpose of checking in to see who has unfollowed you?

So many people tell me that they check their unfollows so they can unfollow anyone who unfollows them!! What? That’s even confusing to write.

Don’t unfollow someone if they unfollowed you if you like what they are sharing. That’s what teenagers do. Make your own mind up about whether or not you like what people are doing and follow those who resonate with you.

And on another note; don’t follow everyone back who follows you – especially if you’re doing it as ‘gratitude’ or because you’re worried they will unfollow you if you don’t. This just perpetuates the cycle and means you’ll end up having to unfollow people because you won’t like what is in your feed.

Whether you like or dislike the following/unfollowing that happens on social media, spending your time being negative about it will never give you any satisfaction and it won’t do anything to grow your business.

Seeing your followers go up and then down can be frustrating, but learning how to deal with unfollows on social media can help you focus on what's important in your business. Knowing that increasing your followers isn't as important as increasing your engagement can be a big mental hurdle - but one that can help you grow your business and allow you to be much happier.

So What Should I Be Focusing On Instead?

Engagement.

Your follower numbers mean absolutely nothing if you’re not getting engagement to back them up.

I have seen accounts on Instagram with tens of thousands of followers but they struggle to get 100 likes on an image or even 10 comments. And I’ve seen accounts with less than 2000 followers getting 300+ likes per image and over 50 comments.

The same goes for Facebook. There are accounts with hundreds of thousands of followers and all they get is crickets… Engagement is key.

Rather than wallow in self-pity when you see someone unfollow you, wondering what it is that you’ve done to make them click that ‘unfollow’ button, spend your time going out and engaging with others and see that engagement comes back to you because of it.

It’s all about your mindset – if you’re always worrying about the people that don’t like your or don’t align with your brand, you’re going to be losing time you could spend on those that do. But if you’re confident in what you do and remind yourself that there are people out there who love you, and love what you do, then you’re going to find it easy to spend time engaging with them and attracting new and exciting people to your brand.

But I Worked So Hard to Build My Following… It Sucks

Having someone unfollow you on social media can feel like being told to your face that you’re not liked. It sucks and it doesn’t feel good. Which is why it is important that you don’t go and seek this information.

Do you have an app on your phone that tells you who unfollowed you? Why? DELETE it NOW!

Why keep checking something that only upsets and frustrates you?

Building a following is not easy, and it doesn’t happen overnight. It takes hard work, dedication and discipline – but I assure you, when you receive comments from people thanking you, or telling you that what you’ve done/said/taught has helped them – that is worth every single unfollow and unsubscribe.

Because at the end of the day, the unfollows mean nothing. Anyone who unfollows you is clearly not your target market and they aren’t going to buy from you. So let them go, make room for the people who do love you and celebrate them.

Seeing your followers go up and then down can be frustrating, but learning how to deal with unfollows on social media can help you focus on what's important in your business. Knowing that increasing your followers isn't as important as increasing your engagement can be a big mental hurdle - but one that can help you grow your business and allow you to be much happier.

4 Comments

  1. Encouraging article.

    Unfollowing others seems to be all the rage on twitter. I only unfollow when I see content I do not like or agree with. I have to agree that you can have say 5000 followers on twitter and only a few likes on your post. People click on follow and only engage with some.

  2. LOVE this post. It’s definitely something I need to work on (not caring). I get more upset when a fellow blogger or influencer will unfollow me. It just shows they’re not interested in supporting me so I wonder why I would do the same for them? <3

    Tahana
    http://www.tahanalee.com

  3. Hey Krystal, I really love this topic. I only unfollow people with content I don’t want or need to see. This has also made me mindful of who I follow in the first place. There is a lot of training out there that tell you to unfollow those who unfollow you and many tools support that mindset. Glad you wrote a different take on it.

  4. I don’t follow anybody back unless I am interest in what they have got to offer, then it doesn’t matter who follows me or unfollow me, I have had rude comments that I haven’t followed someone back on Instagram, I get a kick out of that & I don’t say anything back, I very seldom unfollow because I haven’t followed that many in the first place

Leave a Response

4eb61f1143561ce2a29308615789478a262e1e56da0b00c44f

Grab Your Copy Of Our FREE MiniBudget Planner

 

Take control of your finances with the FREE Mini Budget Planner. With over 25+ pages designed to help you budget like a pro and manage your money. 

Success!! Check your emails for details on how to download your planner.