Why You Need To Stop Changing Your Blog Design

Are you the kind of person who is always changing your blog design? Have you had more design revisions than pageviews? If so, this is for you.

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The possibilities are endless. So many cute themes, so many different colour schemes to choose from and don’t even get me started on the abyss that is Creative Market. It’s honestly easy to see why so many new (and old) bloggers get so caught up in the prettiness of it all. But I need to tell you something really important. You need to stop changing your blog design.

When you’re starting out in the blogging world, your web design needs to be two things – clean and functional. Clean refers to the ability to easily read what you have to post, not filled with clutter, and has a simple and effective layout. As for functionality, it needs to be mobile responsive, it needs to be easily navigated (menu bars etc) and it needs to serve its purpose of displaying your blog posts.

That’s about it.

Yes, you can add a pretty header if you want and a nice pic of yourself but that’s not going to change how many people land on your site and read your content.

If your focus is more on how your blog looks rather than the content you’re producing then you need to seriously rethink if blogging is for you or how blogging fits into your business strategy.

And believe me when I say I understand. Just a few months ago I had this grand idea of changing my site’s theme. I wanted a few things to look different and thought a new theme would be the answer. Want to know the breakdown of the time I wasted?

  • Shopping for a new theme – 4 hours (that’s being very conservative)
  • Researching reviews of said new theme – 1 hour
  • Reading the ‘how to’ of said new theme – 1 hour
  • Installing new theme – Half an hour
  • Tinkering with new theme – 6 hours
  • Realising new theme wasn’t actually what I wanted and changing back to old theme – 1 hour
  • Fixing bits that didn’t work in the change back – 2 hours

Total hours wasted – 15.5 hours.

That’s two full days of work. And for what? All because I thought that if I had a better theme I’d look more professional or I’d have better pageviews or I’d earn more money.

Are you the kind of person who is always changing your blog design? Have you had more design revisions than pageviews? If so, this is for you.

I was so wrong.

My site as it was, was functional and clean. Heck, I’d even go so far to say it looked pretty darn sexy. But in my mind, it wasn’t good enough.

Do you know what I could have achieved with those 15.5 hours? I could have easily written 5 more blog posts – blog posts that would have actually driven traffic to my blog.

I could have created two new opt-in’s for my site that would have grown my email list – an email list that would actually lead to me earning more money.

Or I could have spent time connecting with people on social media, finding out their pain points and creating content to address them – something that would actually make me look (and be) more professional in my business.

All this isn’t to say I won’t ever change my theme. My blog design as it is has its limitations, but I can guarantee you these limitations aren’t stopping me right now. So when the day comes for me to change my theme, I’ll be hiring someone to do it. This will allow me to focus on the things I do well in order to bring more people to my site and my business.

And in the meantime, if you’re thinking about changing your blog design (again), and you’re onto your 4th theme this year, and doing so is preventing you from actually achieving what really matters, then I strongly suggest you reconsider. Your ‘pretty’ theme doesn’t determine the success of your blog and business… you do.

1 Comment

  1. For a web and brand designer this is a tough thing. I want to change the appearance of my site at least once a week. But, because I know people can get confused if things change all the time, and because I don’t have the time for redesign every week, I manage to hold myself from doing it. I do, however, in time to time refresh my site or do a complete overhaul in the design and structure.

    Though I use the time in design and development, not shopping themes. 😉

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