Please Stop Calling Me a ‘Mompreneur’

There's one word that really gets under my skin, 'Mompreneur'. You offer so much more to business than being defined by being a 'Mom'. I ran a business before I was a Mom and I will continue to run them - so why am I now a 'Mompreneur'? What do you think?

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I’m called a lot of things. A mom, a wife, a woman, a business owner, a Paramedic, a sister, a daughter, a friend, and a whole heap more (some not so nice…), but there is one thing I loathe being called… a Mompreneur.

Over the last decade or so we have seen this massive shift in online business and retail. Women (and men) who may not have had the opportunity before, are now opening businesses, showcasing their talents and flair.

One of the groups that seem to be getting the most attention is the ‘Mompreneurs’. That is the women who have started a business and are mothers.

First of all, I cannot for the life of me decipher why there is so much focus on these women being mothers as well. Have you seen some of the interview questions? ‘How do you cope being a mom and running a successful business?’ Ummm, sorry, I didn’t know being a mom meant it was no longer ‘normal’ for me to be successful.

Have you ever seen an interview with a guy where they ask ‘so, Tom, how do you cope with being a dad and running a successful business?’

No. Of course not. Because apparently, taking care of the kids is purely a mother’s job and because of that, running a successful business seems that much more amazing. (Side note, running a successful business is amazing regardless of your social situation! Kudos!).

But here’s my real gripe:

I was an entrepreneur before I became a mom, but now that I am a mom, all of a sudden I am called a ‘Mompreneur’.

I still don’t see the word ‘dadpreneur’ taking off though.

There's one word that really gets under my skin, 'Mompreneur'. You offer so much more to business than being defined by being a 'Mom'. I ran a business before I was a Mom and I will continue to run them - so why am I now a 'Mompreneur'? What do you think?

I’ve run successful businesses well before I was a mom. But back then I was simply a ‘business owner’ (entrepreneur as a buzzword hadn’t quite hit the scene then). I didn’t start my current business because I’m a mom, I started it because I love business.

Somehow, this is also the only profession this mash up of words is applicable to.

I was a Paramedic for 5 years before I became a mom. But since becoming a mom I’m not called a ‘Momamedic’ (although that does have a nice ring to it).

Mompreneur is not an empowering word. It’s not a word designed to build women up or praise them for their accomplishments. It’s a word designed to segregate. These buzzwords do nothing more than trivialize not only our ability to run a business as women, but immediately put us on the backfoot when it comes to getting ahead in the business world.

As if it’s not hard enough to be taken seriously as a woman in business, we are then tagged with ‘mompreneur’ as well. Like a big red arrow and a participation award (“oh isn’t that so sweet… the mompreneur is trying to start a business in her toddlers nap time…” urgh, please).

I work 50 hours a week on my business… minimum. I also work 20 hours a week as a Paramedic (my side hustle) and I read bedtime stories to my son every night. I have a husband responsible for half of the parenting (and he does an amazing job) who also works full time as a Paramedic (no, not a ‘dadamedic’).

Together we take care of what’s needed around the house. That’s right, together. Because we both live here. If I’m completely honest he does more housework than me, but we don’t keep count. Oh, and right now I’m pregnant. Does that make me a ‘pregnepeur’ too?

We need to stop creating these buzzwords that devalue our worth and our contribution to society. In 2016 roughly 9.9 million businesses in the U.S were owned by women. 9.9 million. Memphis alone has seen a rise of 116% in the last 5 years of female owned businesses. These aren’t just little ‘hobby’ businesses. They are businesses that contribute to the growing economy and create jobs for members of our society. The are real, income earning, revenue building businesses.

So please, stop calling me a ‘mompreneur’ I am so much more than that.


  1. I 100% agree with you! I am shocked that it surprises others that you can be a mom and run a business surprises me. I don’t understand why people think they need another word for business owner or entrepreneur

    1. Exactly! It’s drives me bonkers when people think that my business is a result of being a mother, or that I can only work on my business during naptime.

  2. Well Put! Even though I’m well past the “mompreneur” stage, with my kid’s full grown, I did raise them through the “your JUST a stay at home mom” phase. I would have loved to have the opportunities that are available today, to start my own online business!

    1. Oh isn’t the word ‘JUST’ one of the most toxic words used? There are so many opportunities today and I think a lot of women gravitate towards creating a business from home when they do become mother’s because of the ‘flexibility’ and need to create something for themselves outside of being a mother.

  3. I never really looked at it in that light before, but you make great points! I used to look at it as more of a buzz word, but you are right! I feel like there’s some shock value attached to the term which is why it has become so popular. Why should being a mother affect a woman’s ability to run a successful business? That’s like saying women can’t swim when they’re menstruating….I hate to be so vulgar but separatism can be just as repulsive when it demeans another persons ability to function just as well as their counterparts. I applaud you for taking a stand and bringing awareness to a topic that is usually swept under the rug.

    1. Thanks so much for your support lovely. It probably wouldn’t bother me so much if the same buzzwords were used for our male counterparts but it just doesn’t happen.

  4. I have to say, I am tired of seeing all this blog advice geared towards moms, when it’s things that can work for anyone, mother or not. I’m a woman who has no children, does that mean this advice won’t work for me? Nope, because the advice has nothing to do with kids, or parenting at all. But they want to hit that target market of stay-at-home moms who want to be able to make money still.

    It is very frustrating though, because it makes those of us who choose not to be parents feel like we’re not really wanted in the blog world.

    1. EXACTLY!!! Don’t even get me started on the term ‘Mommy Blogger’. I believe it’s just another segregation. We don’t have Pinterest boards geared for ‘Male Bloggers’ so why do we do them for ‘Mommy Bloggers’. There are definitely challenges associated with being a Mother and working… but it’s not just restricted to blogging. And everyone has their own challenges anyway! So glad you agree 🙂

  5. I completely agree! This term certainly doesn’t fit well with me either. I do however, believe that there is a unique and delicate harmony required when you are a mum, who happens to also have a business.
    I can only (now) see this unique and delicate balance because like you, I had run successful businesses before becoming a mother and experienced the shift in procedures, habits, emotions and time management required to do both.
    As modern-day mummas, we are constantly critiqued and criticised which is what I believe makes us feel all of those negative emotions (such as guilt, need for perfection etc) that we hadn’t necessarily experienced before we became mothers in our businesses.
    So I agree, NO to the term ‘mompreneur’ (and even as I write this, auto spell check is telling me that this word is incorrect and wants to change it to ‘entrepreneur’ – haha go figure) but YES to understanding that motherhood changes business practice for sure. It’s just not anybody else’s place to make that judgement call and stick a label on me.

  6. Oh my goodness I have been waiting to read a post like this!!! Completely agree with you, especially when you said, “don’t get me started on the word Mommy Blogger.” I’ve been reading and reading about how to start a blog. I’m tech savvy and creative,I taught myself web design when the internet came into our homes back in the 90’s! Yet I’ve been waiting on the right time to start. Now is that time! I’m a mom, but I certainly don’t fit in with the “Mommy Blogger” or the Mompreneur label at all!

    I’m 49. My kids are on their own now. I look at this time in my life as “my” time. Time for me to make my dreams come true.
    I think it’s amazing that there are so many opportunities for young women to work from home and be with their children. I valued being a stay at home (while I could) while I was raising mine and I totally support anyone trying to help them achieve that.

    I don’t fit into this group at all. While everyone is blogging about saving money to feed their growing family, I’m trying to save money for myself and my fiancé who live alone. They are blogging about their young children, I’m living for my grand babies!

    I feel so alone out here in the blogosphere. Yet I’m starting my blog and I will hopefully find my little tribe 🙂

    ps I found your blog by googling the X theme. I am going to get it and am kicking myself for not purchasing it last week when it was on sale. Your theme is GORGEOUS and this post was just the little nudge I needed. I also love your content!! Thanks for the inspiration today 🙂

    1. Oh Laura I wish I had a ‘love, love, love’ button for your comment! <3 You're never alone in the blogosphere lovely, there are so many women out there in the same situation as you, you just have to find your group 🙂 I think there's a big shift now from being 'all about the kids' and more acceptance in putting ourselves, as women, first sometimes - which is amazing. But then there's this notion of being a 'mompreneur' and it pushes us right back into being nothing more than a mother!

      It's so important to have your own identity outside of being a mother and I LOVE so, so much that you are making your dreams come true now. My mother was a brilliant role model in this - after having 4 children she went back to University to study to become a teacher, something she had wanted to do her whole life.

      And thank you so much for your lovely compliments! X Theme is amazing and please feel free to email me if you need any help with it - I'm always happy to chat! Hope you have an amazing day and I wish you all the success with your blog! <3

      1. Thank you so much Krystal for taking the time to respond to me! Your post made me feel great and put a smile on my face 🙂

  7. Finally! Someone said it. Thank you! Very well written. I would hope that I would be sucessful and get as much praise if I wasn’t a mom.

  8. Oh my god haha thank you so much!! Something’s been nagging me about that word for ages but I couldn’t put my finger on it. I started my first business a year ago and am now pregnant with my first child. Of course all sorts of thoughts keep me awake at night (will I be able to maintain my blogs and keep up with creating new products AND have a baby and so on) BUT I’ll still be an entrepreneur, AND a mom, and a whole lot of other things for that matter.

    PS: just stumbled across your blog on Pinterest, can’t wait to keep reading!


  9. Ha ha I’m so glad you wrote this Krystal!! Even though I am not a mum yet, I am an entrepreneur, and every time I think about the time when I will have a baby, one thing that really bothers me is to be labelled a “mompreneur”. Don’t! I will still be an entrepreneur or a businesswoman! It’s just that I also happen to have a baby! And being a mother wouldn’t change my intelligence or my skills! In fact, I will also master the skill of time management!
    I also dread the looks that I’ll get if I’m sitting in a cafe with my baby and working on my laptop. I don’t get it. Why is it such a big deal!?

  10. Wow, and I thought being called a mompreneur was empowering. This is a really good article. Thank you for writing this. Ironically I am part of the group mompreneur here in the Philippines. haha Now, I’m a little confused how to feel about the word.

  11. THANK YOU! I hate that “word.” I also can’t stand “She-E-O” or hashtags like “girlboss.” Can’t we just be and do these things without having to qualify it by our parental status or gender?

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