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Anyone who has been blogging for more than 5 minutes knows that Pinterest is the place to be. We know we need to be using it but it can all be a little overwhelming to start off with.
Prior to starting my blog I had my own personal Pinterest account that I would use intermittently. As far as I was aware, Pinterest was somewhere you went to find recipes and hairstyles – I had no idea of its incredible power and sheer awesomeness!!! I now use it as my go to when searching for just about anything – I go to Pinterest before Google.
I knew I needed to learn about Pinterest and I needed to learn quickly. So today I’m sharing with you the basics for bloggers – where to focus your attention so you too can see an increase in blog traffic and start to mark you place in the Pinterest world.
For the purpose of this post I am going to assume you have set yourself up with a Pinterest account – there are plenty of posts out there that will walk you through these steps.
So lets get your Pinterest account blog ready!!
Essential Boards for You to Have
A Board for your Blog – Have one board dedicated to posts from your blog. This helps not only in getting your pins out there, but also helps to form your brand. Pin your pinnable images here from your blog and make sure you have a good description for each, as well as ensuring that they redirect straight to the relevant post – not just your homepage. I will not repin any pin that goes straight to the homepage because it is not only frustrating for me, it is frustrating for my Pinterest followers.
Boards for your Brand – These boards help in establishing who you are and what you’re all about. For example, the main topics I focus on in this blog are my family, myself and blogging. My Pinterest Boards are a reflection of this. You’ll find I have boards with ideas for my son’s upcoming birthday party, boards for recipes that I think would be great for kids, a board full of motivational and organisational ideas, a board for our dream home as well as a handful of boards dedicated to blogging. All of these boards help paint the picture of who I am and what you can find on my blog. You won’t find any fitness inspiration (you’ll find a recipe for chocolate mousse instead), you won’t find any makeup tutorials or sewing patterns.
Collaborative Boards – the Absolute Key to Building Traffic
Once I started pinning my images to collaborative boards my traffic took off and Pinterest quickly became my pain traffic source. More often than not traffic driven from Pinterest accounts for more than a third of my overall visitors. Prior to using collaborative boards it was sitting at around 5%.
So how do collaborative boards work and where do I find them?
When I first heard about collaborative boards I couldn’t figure out an easy way to find them. I tried using the search engines suggested by others but I found that more frustrating and unproductive than anything. Then I realised I just had to do the legwork.
If you want to collaborate on a board about blogging, for example, you would simply type ‘blogging’ into the search bar at the top of the Pinterest page and select ‘boards’. From that list, you want to find the boards that have the little group symbol to the right of the board’s name. This indicates that it is a group board.
Click on the board to open it up and there should be a description at the top that will give you instructions on how to join. If there are no instructions, move on. Another way to find collaborative boards is to have a look at the people you are following and see what boards they contribute to.
Each board usually has it’s own set of rules and directions as to how to request to join. Some may require you to email the administrator, other may just require you to comment on the pin of the administrator. To find out who ‘owns’ the board – when you are in the main window for the board, click on the address bar in your browser and you will see their username at the end. For example:
To make collaborative boards work for you, you need to make sure you aren’t just pinning and running. Depending on the size of the board, you need to pin your images often. If it’s a small board I would only pin around once a week, a medium sized board I would pin once every few days and a large board I would pin every day or a few times a day, depending on the size.
Pinterest is a valuable tool for driving traffic to your site, but you need to understand that as with many other social media platforms, for it to work well for you, you need to be present. Pin quality content, repin quality content, like pins and share what you love. Build your brand and most of all, enjoy it. I can spend hours on Pinterest – it’s a wonderful place to be.
Pinterest Hot Tips
– Make sure you have high quality, pinnable images. I use Canva.com for my images and if I can’t use one of my own images that I like, I pay the $1 to purchase one from Canva. Having high quality images is essential to your Pinterest strategy for many reasons, including primarily that Pinterest wants only the best images and that pretty pictures get repined.
– Don’t pin and run. If you’re contributing to a collaborative board, you have agreed to be part of the community of that board to support each other. Don’t just pin you images and run – look around on the board and find pins you like and find people to follow. You don’t have to repin everything, remember to stick with your brand.
– Stick to the rules of collaborative boards. If the rules say only one pin per day then only pin one image per day. Pinning to the same board too many times can make you come across as being spammy and you’ll be booted out in no time.
– Don’t just pin your new posts. Pinning your images only once reduces the amount of exposure you receive significantly. I’m not saying to pin every pin you have every day but work out a system where you can repin the same pin say, once a week for example. An easy way to do this is with a basic spreadsheet that shows your collaborative boards and your pins with the dates that they were pinned there. Trust me – it’s worth the effort.
So there’s the Pinterest Basics for you. Do you use Pinterest for your blog? Share you link below… Keep an eye out for next weeks blogging post about the one tool that increased my Pinterest traffic.