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It wasn’t too long ago that I had one of those major ‘ah-ha’ moments. It was like the glaringly obvious was staring me right in the face and I didn’t even notice. I couldn’t believe that I had missed such an obvious way to increase traffic driven from Pinterest back to my site AND to increase repins…
But before I blurt it out… let me explain how all of this came about.
So I had been looking over my early posts and cringing at the images… (you’ve done it too… but it’s okay, we were all just learning). I so desperately wished I had the time to go back over each and every single one of these posts and rebrand the images to what I am using now… and I will get there… one post at a time.
I also knew that redoing my images would be a great way to rehash my content and give it a new lease on life. After all I’m still quite proud of the content of the posts. I could use the new images to re-promote the posts across all of my social media platforms.
Which got me thinking… what if each of my posts had two images that went out on Pinterest. My old images are already floating around and clearly they were either okay enough that someone liked them enough to repin them or the content was just super compelling. Imagine how many more repins I would get if there were higher quality images to go with the post!!
Within a week that post had more than doubled it’s repins on Pinterest than what it had achieved in the two months since publishing the post. As of now it has more than quadrupled its original reach and remains a post that is one of my highest viewed every day.
Since then I have slowly started creating new images and pins for my older posts and I have seen my traffic increase because of it.
To help you create gorgeous graphics for Pinterest, I’ve even created FREE Pinterest Templates for you to use. Once you download the templates, you can edit them to add your images, colours and text in Canva, it’s so easy! Here’s your templates:
So if you’re seeing a slump in traffic and want to try a new way of increasing your post reach I challenge you to create a new image for an older post and repin it. See what difference it makes. And make sure you let me know how you go, I’d love to hear how this works for you.