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Secret boards are like the hidden gem of Pinterest. Unless you have an automation tool like BoardBooster running, chances are your probably don’t use your secret boards very much. But secret boards have a ton of uses and one of my favourites will help you pin faster and pin more strategically.
Here’s how I use secret boards to help with my Pinterest strategy:
Pin Content That is on Brand
Pinterest is the new Google. It’s been used more and more as a search engine and it’s the go to place for a lot of people when trying to find inspiration and ideas for just about everything in their lives. However… we also use Pinterest for business and not everything that we want to use Pinterest for fits our brand.
This is where secret boards come into play. I love using secret boards to be able to save pins for myself – for example, I use Pinterest to find inspiration on how to set up my son’s bedroom. I have a whole board for it. But it doesn’t fit my brand so I keep it as a secret board. This way I get to save the pins I want for later without compromising the overall look and style of my brand.
All Boards Should Have at least 20 Pins
This is all well and good if you’re able to curate 20 pins in one go but sometimes that’s not possible. I don’t want to pin something just for the sake of keeping my numbers up. So I create a secret board first. I pin everything I want to it and once it reaches 20 pins I make it public. This way I don’t have any boards that are too small floating around and I don’t feel like I need to pin just for the sake of it.
Pin High Quality Content Often
It’s not possible for the majority of us to be using Pinterest 10 times a day, pinning content that we find and check through to make sure is quality. It takes time. Sometimes I only have a few minutes while waiting in line at the checkout or on my lunch break at work so I need to make sure I’m using that time well and using it to pin strategically.
I have two separate secret boards set up to help with this. One is called ‘Read Later’ and the other is called ‘Pin Later’.
If I only have a few minutes at a time I’ll jump on Pinterest and anything that catches my eye I will save to my ‘Read Later’ board. Then, when I have more time, I’ll sit down, read the articles and if I like them I will either Pin them then or move them to my ‘Pin Later’ board.
Also, if I only have a few minutes, I’ll also pin from my ‘Pin Later’ board to the relevant public boards. This means I’m pinning regularly without having to spend the extra time checking to make sure the pins are high quality, because I had already done it.