How To Use Secret Boards To Pin Strategically

Pinterest growth doesn't 'just happen'. It takes a plan and a goal to pin strategically and this is how I use secret boards to help achieve my pinning goals.

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Secret boards are like the hidden gem of Pinterest. Unless you have an automation tool like BoardBooster running, chances are your probably don’t use your secret boards very much. But secret boards have a ton of uses and one of my favourites will help you pin faster and pin more strategically.

Here’s how I use secret boards to help with my Pinterest strategy:

Pinterest growth doesn't 'just happen'. It takes a plan and a goal to pin strategically and this is how I use secret boards to help increase my repins, increase my followers and drive more traffic back to my website.


The Strategy: 

Pin Content That is on Brand

The Plan: 

Pinterest is the new Google. It’s been used more and more as a search engine and it’s the go to place for a lot of people when trying to find inspiration and ideas for just about everything in their lives. However… we also use Pinterest for business and not everything that we want to use Pinterest for fits our brand.

This is where secret boards come into play. I love using secret boards to be able to save pins for myself – for example, I use Pinterest to find inspiration on how to set up my son’s bedroom. I have a whole board for it. But it doesn’t fit my brand so I keep it as a secret board. This way I get to save the pins I want for later without compromising the overall look and style of my brand.

The Strategy:

All Boards Should Have at least 20 Pins

The Plan:

This is all well and good if you’re able to curate 20 pins in one go but sometimes that’s not possible. I don’t want to pin something just for the sake of keeping my numbers up. So I create a secret board first. I pin everything I want to it and once it reaches 20 pins I make it public. This way I don’t have any boards that are too small floating around and I don’t feel like I need to pin just for the sake of it.

The Strategy:

Pin High Quality Content Often

The Plan:

It’s not possible for the majority of us to be using Pinterest 10 times a day, pinning content that we find and check through to make sure is quality. It takes time. Sometimes I only have a few minutes while waiting in line at the checkout or on my lunch break at work so I need to make sure I’m using that time well and using it to pin strategically.

I have two separate secret boards set up to help with this. One is called ‘Read Later’ and the other is called ‘Pin Later’.

If I only have a few minutes at a time I’ll jump on Pinterest and anything that catches my eye I will save to my ‘Read Later’ board. Then, when I have more time, I’ll sit down, read the articles and if I like them I will either Pin them then or move them to my ‘Pin Later’ board.

Also, if I only have a few minutes, I’ll also pin from my ‘Pin Later’ board to the relevant public boards. This means I’m pinning regularly without having to spend the extra time checking to make sure the pins are high quality, because I had already done it.


    1. You won’t be able to make a board secret once it is public but you can create another board as a secret one and ‘move’ the pins over. It’s a great way to build up boards without just feeling like you have to pin anything and everything in order to fill them 🙂

      1. You can change a board from public to secret. When you open a board up, click the “edit board” button towards the top right corner. About half way down you can slide the switch to yes for a ‘secret board’ and it will become secret. I will be starting a whole new pinterest account for my business here in just a bit because my friends and I share ideas of things for our kids and what not on my personal boards and if I make them secret, we won’t be able to do so.

        1. Thanks Ashley this is fantastic to know! When I wrote this post I was unable to change back to secret – Pinterest even showed a warning saying that once you made a board public you couldn’t make it secret again. Good to know this has been changed – thank you 🙂

  1. This was very helpful. I have been using secret boards to build up pins on them before making them public also. I also hide boards I want for me but don’t fit my brand. I really like the idea of read later and pin later boards.

  2. I am so glad I read this post, thank you so much for sharing this tip with us! I am just starting out with my brand on Pintrest so I do have sparse boards and I didn’t even think about making them secret until they’re filled out. Thank you!

  3. Hi! I did as you suggested and made a board secret just for me, but now I don’t know how to get to it! I can’t find any way to get to it! I feel foolish, but once you’ve made a secret board, how do you get to it? Thank you kindly! Ms. Linda

    1. Hi Linda, when you go to your profile on Pinterest, select the view that allows you to see your boards and scroll right down to the bottom – you’ll see your secret boards kept there. Hope that helps 🙂

  4. Great idea pinning from secret boards mine is cluttered. I have a ton of secret boards on Blogging, making money Blogging, affiliate marketing, Pinterest strageties the list goes on and on. I have so much I have to add the letter z in front of all my boards so those secret boards appear at the bottom. I do this so I can find what I’m looking for quickly.

    1. Absolutely. You can delete individual pins if you’d like. Or you can remove whole boards. Just remember if you’re removing a public board, and you have people who are just following that particular board, then your follower numbers could potentially go down a little. 🙂

  5. This is a great idea! I have an entire separate Pinterest account that is for my ‘personal’ stuff that isn’t on brand with my blog. But I love the idea of the Read Later and Pin Later secret boards. Thanks for the tip!

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