How To Use Free Opt-Ins To Grow Your Email List
If you’ve known me for any length of time, you’ll know that growing my email list is my number one passion right now and that sharing with others what I’ve learned is just as high on my excitement list.
So I’m sharing the top 5 ways I’ve found to grow my email list quickly, and with very little outlay. I’ve used all of these methods to date, aside from using Webinars (#5), however I am starting to venture into Webinars in the next few weeks. Super exciting!!!
Here’s my top 5 – recorded for you at the beautiful Sunshine Coast here in Australia.
One of the tools I highly recommend using to grow your email list is ConvertKit. CK is an email platform that allows you to use multiple opt-ins at any given time, something I struggled with using other platforms. You can read more about it here, but the short story is that at any given point in time, I am able to have as many different opt-ins as I want running.
CK also allows you to build landing pages at no extra charge that not only look fantastic but convert as well!! I cannot speak highly enough of the CK team, their product and their incredible support.
#1 – Free eBook
Your eBook doesn’t need to be a novel. Often you’ll find eBook’s ranging in size from 5 – 150 pages, depending on your topic or niche. If you haven’t got time to create an eBook, but really want to use one as an opt-in, group together a bunch of blog posts on a similar topic and create a book from them. Convenience is key and if someone can download a whole heap of information in one go, without having to go searching through your website to find it, then they will be more than happy to hand over their email address. You can use Canva or Apple Pages to create beautiful eBooks with ease.
#2 – Content Upgrades
Worksheets, workbooks, additional information or tools all make brilliant content upgrades. I wouldn’t recommend using them for every single blog post otherwise they lose their appeal however certain posts may call for a little more information and this is the perfect opportunity. Again, using ConvertKit makes this easy (sorry to keep talking about them but seriously, they are THAT good…) because you can simply add a form to the bottom of your page with your opt-in offer. Done in minutes. Again, Canva is a great place to start with worksheets or workbooks.
#3 – Challenges
What challenge can you create to entice your audience and boost your email list? Chances are you can come up with at least 1. Check out my 11 Habits of Successful Women 11 Day Challenge for some inspiration. This simply started as a blog post that gained a lot of traction, so I turned it into an 11 Day Challenge. I’ve added more challenges to my content plan for this year and one of the best things is that they are so much fun to create!
#4 – Free eCourse
If you’re wanting to take things up a notch then a free eCourse is the way to go. This allows you to give more information to your audience over a period of time and allows you to share information on a variety of topics if you’d like too. Take my Social Media 101 eCourse as an example (now retired) – it’s a 4 week eCourse covering the basics of each of the main social media channels. You can run your eCourse for as long or as short as you’d like, you can have it delivered all at once or drip fed. You can create it anyway you want.
Be sure to check out Teachable if you’re interested in running courses. It allows your audience to have access to all the information in one place, rather than having to rummage back through their emails – and it is all delivered on a highly professional platform. I love it!.
#5 – Webinars
This is an area I am incredibly excited to venture into. If you’d asked me a year ago if I was interested in ever running webinars I would have kindly declined. However, as I’ve become more comfortable in front of the camera (by pushing myself beyond my comfort zone) the thought of a webinar doesn’t scare me anywhere near as much. AND they are brilliant for growing your email list.
Some of the aspects I’ve been researching have been whether to pre-record the webinar or run it live, what platforms to host it on and what equipment to use. I’ve purchased Camtasia which has been brilliant for recording tutorials, and a webcam that works like a charm. Well worth the investment. I’m also looking into purchasing additional lighting to add to the professional look.
If you’re wanting more information about hosting your own webinars, I highly, highly recommend the Online Workshop Ninja eCourse by Regina. She is absolutely amazing and is my go to girl for all things workshop related.
Of all the methods above, remember you don’t have to choose just one. Use a mix and match of whatever works best for you and your audience. Test and try out then test and try again. Your list is your most valuable asset in your business so make sure you’re offering amazing content to those who choose to be involved.