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This is a question as a lifestyle blogger that I often struggle with. How personal should I be on my blog? Not to confuse ‘personal’ with ‘honest’ – I’ve always made a point to be honest on my blog as I believe that is the best and only way for me. I don’t want to offer false support or fabricated stories. But I do wonder just how personal I should be.
Now I understand for some people this wouldn’t apply quite so much – for the business bloggers out there your focus is business. For some bloggers, being incredibly personal and sharing intimate details of their lives is part of their brand. It’s what they do and some do it very well. But what about those of us who share stories of our lives, who share details of our parenting styles, opinions and our children’s milestones, but don’t want to share everything?
I have often written a post, only to go back, edit, delete and rewrite. I even re-wrote a whole series because I wanted to change the focus. I have been quite personal on my blog – I’ve shared details of my son’s NICU journey, I’ve shared the heartbreak I faced with a miscarriage and I share details of our family and our day to day lives.
To help work out how personal I should be on my blog I came up with a quick set of rules to get by. I use this little checklist whenever I’m questioning the level of personal information shared. Perhaps it could help you to.
- Would I want my Mum/Dad/Nan/Sibling/other important person to read this post?
- If this post went viral, would I be happy having this topic associated with my name and my blog?
- If I read this post on someone else’s blog, what would I think?
- Is sharing this information essential and does it add value to my blog?
- Is this post in line with my blogs ‘brand’?
- Will this post negatively impact on my brand and my PR goals?
So far this checklist has worked well for me. It’s served as a tool to remind me about keeping things in line with my brand and not getting too caught up in my emotions.
This also extends to all forms of social media. We all hear stories of people using Facebook to air their dirty laundry and to be honest there are times when it is tempting to post a rant about poor service you’ve received or a negative review you’ve had. For me – I use this checklist for social media too.
How do you determine what is too personal to share on your blog? Do you have rules or do you just share whatever you feel like at the time? I’d love to hear how others answer the question ‘how personal should I be on my blog?’