How Much Money Should You Be Spending On Your Blog?

I want my blog to be part of my business and I want to be transparent about how I make it happen so I am sharing with you how much money I spend on my blog. It can be daunting wondering which items to invest in so I'm sharing where I spend money to gain the most from my blog.

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We all have different goals with our blogs. For some of us our blog forms part of our brand, another aspect to our business, for other’s it’s a hobby – a place to share life experiences and to vent. Regardless of your goals, it’s easy to spend a lot of money on your blog. Not always necessary, but very easy.

I’ve been blogging for a little over 6 months now and my goal is to monetize my blog, to generate an income from it and to grow my audience. I am fully aware that in order to do this, a little money needs to be spent.

Over the last few months I have found that deciding on where to spend that money can be a little overwhelming. There are so many companies offering products, courses, scheduling tools and programs designed to make your life as a blogger easier and more streamlined.

So I thought I’d share with you, as a new blogger, where I invest my money and why. I feel the best way for new bloggers to learn and gain knowledge is from other bloggers who are transparent with their income and how much money they spend on their blog. Keep in mind, my blog is not making a profit at the moment but I do know that spending this money now helps me work towards creating a profit in the future.

For a full list of all the resources I highly recommend, check out The Ultimate Bloggers Resource Guide.

Rare or Occasional Expenses:

MacBook Pro Retina – $1499

I’m lucky enough to be able to blog while I’m at my day job (I have a lot of down time) and I needed a laptop that could last the distance. I also carry my laptop everywhere so it needed to be lightweight and durable. I spend a long time researching and to be honest, I wanted to find another computer that wasn’t a Mac but there was literally nothing that could compete. And I love it! I carry it everywhere!

A Professional Theme – $35 – 75

This was a big investment for me – I initially had a difficult time justifying paying for a theme when I could get one for free… then I realised there was a big difference between premium themes and free themes. Investing in a theme is one of the best purchases you can make.

You can find my list of recommended themes here – 10 Gorgeous WordPress Themes for Serious Bloggers – or you can skip that and go straight to check out the theme I use on this site and the behind the scenes of how it works. 

Creative Market Purchases (Fonts and Photoshop Brushes etc) – $5 – 70

As soon as I decided to get really serious about my email list, I knew I wanted to offer my amazing subscribers something special. And not just once, but every single month. And when I say special, I don’t mean something generic looking.

I wanted to spend time creating something beautiful that they could use to show them just how much they mean to me. This meant purchasing premium fonts, wallpapers, brushes and vectors. My favourite purchase so far has been the Mammoth Pack. For June I created 6 Free Instagram Quotes and 6 Free Screensavers that they could download and use however they wanted.

Domain Name and Hosting – $3.95/month

Not all hosting is the same and I learnt this lesson very early. I was using a sub-par host and had all kinds of problems. Since switching over to SiteGround I have been so incredibly impressed. They help me out so much with little fixes on my blog and go way above and beyond what you’d expect from a host. I cannot recommend them highly enough.

Another option for hosting is Bluehost. While I believe their prices are comparable to SiteGround, I do believe SiteGround hosting is superior. However, I understand a lot of bloggers starting out LOVE Bluehost and they do have fantastic deals running from time to time.

I want my blog to be part of my business and I want to be transparent about how I make it happen so I am sharing with you how much money I spend on my blog. It can be daunting wondering which items to invest in so I'm sharing where I spend money to gain the most from my blog.

Ongoing Monthly Expenses:

Adobe Photoshop – $10

The sheer power of Photoshop is incredible. While you can make do with online resources such as PicMonkey or Canva, Photoshop really does allow for so much more creativity and flexibility. I had a basic understanding of how to use Photoshop and thanks to YouTube, I have expanded my know-how quite considerably – and I enjoy it!!

ActiveCampaign– from $9

So, originally I started my email list with Mailchimp, which was fine. And then I switched to ConvertKit (you can read about why I did that here) and now I am with ActiveCampaign and it has been the best descision I have ever made. I have a lot of email sequences and funnels so AC makes that a breeze.

However, I still highly, highly  recommend ConvertKit for bloggers!

Canva (Images) – Free – $10

I initially stared using Canva to create all of my blog images however I now use Photoshop a lot more. I still use Canva occasionally to find stock images though and purchase credit on the site. Each image costs just $1 and there are so many to choose from. They also have a bunch of preset canvas sizes to suit all kinds of social media platforms and it’s incredibly easy to use.

Board Booster – from $5

Without a doubt, Board Booster has been the single most beneficial subscription service I have signed up to for my blog. If you don’t know much about it you can read how I use Board Booster to increase my Pinterest traffic here. In a nutshell, it is a scheduling service that pins to my Pinterest boards for me so I don’t always have to be on Pinterest. I’ve tried other services like Tailwind however Board Booster is by far the most simple and effective for me.

Other expenses to consider are monthly internet, phone and electricity use, however as we would use all of these without the blog, I haven’t included them here.

I’d love to know what the best investment you’ve made for your blog is. Was it a once off expense or an ongoing monthly subscription? Let me know in the comments below.

For a full list of all the resources I highly recommend, check out The Ultimate Bloggers Resource Guide.


  1. Thank you for sharing how you have budgeted for your blog! I have been blogging for just about a year. But I’m just now actually starting to get serious about it, and so these kind of posts are very beneficial. I’m glad you like your MacBook Pro Retina! I bought one two years ago, just after my high school graduation, and it still feels brand new. I love the durability of Mac computers, there is just no comparison with any other brands in my opinion. I’ve recently started using MailChimp, and it is definitely a great service. I will have to look into some of the other services you recommend!

    Colleen | Buckeye Bliss

  2. The has to be one of the most useful posts I’ve seen, thanks, I’ve tweeted and shared on Google+.
    I hope all your hard work and monetary investment pay off for you

    1. Thank you so much – you’ve made my day! I’m so happy it has been helpful. I’m aiming to share all the blogging tips that I wish I had known earlier – and knowing how much to spend on what was definitely one of them.

  3. Awesome, it’s so helpful to see what other bloggers are doing/using. i’m in the process of getting things up and running for my sites and this list was helpful! One small suggestion though, I would recommend writing blog posts in a text editor (like text wrangler) rather than word since some of the word formatting can end up looking screwy on the site if you’re copy and pasting! 🙂

    1. That’s a good point Cate – I don’t really do much with formatting but I’m sure it would look quite warped if you did – thank you 🙂 I’m so glad you found the list helpful.

    1. Blogging as a hobby can be so rewarding – and still worth investing in some areas to make it more enjoyable for yourself too. I love your blog – it’s made me want to get out camping and 4wding again!!

  4. I have spent a few hundred dollars on my blog. I haven’t generate any revenue yet, but I know it’s a good investment. This is what I will have to do all my best! Yes, I’m glad I can blog while I am at work, so it’s always a plus.

    1. Once I started investing in my blog I felt so much more responsibility for it and ownership of it – I loved it! I hope you feel the same. Blogging at work is always a bonus! Good luck lovely. xo

    1. I am sure for some people paying for all of these options would be costly. When I started my blog I did so with minimal investment. One of the best things about blogging is that you can choose how much you wish to invest in it. There are plenty of free options available, from hosting right through to social media scheduling, all of which are perfect for someone who uses a blog as a journal or as a hobby. However, if you are blogging as a business and making money from it, it is essential to invest, just as you would with any other business. This is something I realised as my blog started to move from being a hobby to being a business. At the end of the day it all depends on your intentions.

  5. Awesome post!! So helpful. I need to invest more in my blog. I recently hired a part time assistant to help me with small tasks. I can’t handle everything on my own. It’s so time consuming and I found myself overwhelmed most of the time. Having someone help me is the best investment!

    Mel |

    1. Having help is amazing. Whether it’s help with your business or with tasks in your everyday life, the amount of time it free’s up when you pass off tedious tasks or tasks you don’t enjoy is incredible! Congratulations on hiring an assistant. 🙂

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