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As bloggers we are always hearing that we need to know our niche and understand our niche… which is absolutely true. Unless we know who we are talking to, then our words can become lost… Do you know how to choose a niche for your blog? And while we may know who we are talking to, do we have a clear idea of what we are blogging about?
Consistency with your topics is just as important as consistency within your niche. And for those of us who fall under the banner of ‘lifestyle bloggers’ this can be a little more difficult.
While we are able to blog about whatever topics we want, doing so without any real outline of our major topics (categories) can lead our readers to feel a little lost – even if we are still speaking to our niche.
When I first started blogging, I read an article that talked about grouping your posts within your blogs categories… I had barely even put up 10 posts, let alone had an idea of what categories I was going to be able to group them in.
However, as I continued along with my blog, the direction I wanted to take my audience in became more clear. I started seeing patterns in what I was writing about and the importance of setting these categories up clearly became apparent.
So what is a category?
A category is what helps us group our topics within our blog, containing a common theme. For example, here at The Daily Femme I have 3 main categories – Blogging, Business and Womanhood. Within the Womanhood category, I have several sub-categories that help sort my posts even further.
And why are these important?
Having distinct categories helps us keep consistency within our blog and helps create predictability for our readers.
Your loyal readers will keep coming back to you because they know what you write about and they like it. If they know that you talk about parenting and children’s craft ideas then you will become their go-to person for parenting stories and craft ideas. They might start to feel a little unsure of your blog if you start throwing in random posts about fishing or how to change a tyre on a car or how to plan a wedding…
It also can help you with content creation. When I am brainstorming for new ideas – instead of just staring at a blank page trying to come up with something, I can outline my categories and brainstorm within each.
While this may feel like you are being restricted as a writer, this is certainly not the case. You can have as many categories as you’d like (although I’d recommend between 3 and 6) and you can have your sub-categories within these. You can still post about anything you want however for the majority of your content you should stick within your categories.
Plus, if you’re blogging about a topic you love and are passionate about, then writing your posts within your categories will be natural for you.
So in summary, here’s what you need to take away from this:
- Outline your major categories for your blog (3 – 6 categories)
- Define your sub-categories of each (2 – 5 sub-categories for each major category)
- Create content that fits within these categories to maintain consistency and predictability for your readers
Once you have your categories set up, your blog will be easier to navigate, your content will be consistent, and your readers will know what to expect from you. Most importantly, you will have a very clear outline of what you blog about and will be able to share this with everyone.
So, what do you blog about?