Break This One Pinterest Rule To See Your Traffic Increase
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It’s no secret… I LOVE Pinterest. And over the years I have heard (and even shared) just about every Pinterest rule imaginable. While some of these ‘rules’ are still super important (seriously guys, vertical pins – just do it) there’s one Pinterest rule I’m so glad I’ve broken… repeatedly.
I’m talking about the size of your pins.
Yes ladies (and gents) size really does matter. Come on… I couldn’t write this post without slipping that line in somewhere!!
We have been told time and time again that the optimum pin size is 1103 pixels high by 735 pixels wide. And this has been fabulous. It meant you had a lovely vertical pin that caught attention and was noticed.
Even Canva have it’s Pinterest graphic size set to this.
But I’ve spent a lot of time over the last year experimenting with all kinds of pin designs and I have to say the results are amazing.
I started experimenting with the size of pins when I thought more about the ‘real estate’ of Pinterest. Years ago when I managed a jewellery store, we would often arrange the jewellery in a way that would allow the most expensive items to take up the most space. After all, there was only a set amount of space in our display cabinets and we wanted to show off the best we had.
This theory works with Pinterest too.
But instead of showcasing the most expensive jewellery, you want to take up the most amount of space with YOUR pins. Which is exactly why horizontal pins just don’t work. You get minimal space and your pins are so easily scrolled past.
Here’s what I mean:
Above is a screenshot of a search in Pinterest where I zoomed out so you could get a greater idea of the ‘real estate’ shown.
As you can see, each of the columns are a fixed width, which means regardless of how wide you want your pin to be, it will always be made to fit within these columns. However, you can make your pin longer, as you can see from above. It’s quite interesting to see Pinterest zoomed out like this as there is a much more obvious trend towards the longer pins, far longer than the size that is usually recommended for Pinterest.
Read More: How to Create Amazing Graphics in Canva
How to Get The Most Out Of Your Pinterest Real Estate
While we do know that having longer pins gains you more attention, it’s simply not enough to have a long pin and expect to have your pin shared over and over again. Regardless of the size of your pin, it still needs to be visually appealing and it still needs to link to amazing content.
Here are some extra ways you can get the most out of your pin’s exposure:
Make It Eye Catching
As you can see from the image above, Pinterest is a very visual place so you need to ensure your pins are visually appealing. Be mindful of the colours you use – while a fluro pink and yellow combination may catch the eye, it’s not very pleasing. Stick to colours that aren’t harsh, fonts that are easy to read and images that are high quality, well lit and not blurry.
It’s interesting to note that pins without faces perform better than pins that do have faces and pins with red and blue are pinned more often.
Make It Obvious
If your post is all about how to cook the most amazing roast chicken ever and you use a picture of the beach in your pin then there’s some serious mismatch going on there. Use obvious images (when possible) and ensure your post title or a short tease to your post is included in your pin.
This also includes having a pin description that gives an actual, enticing description to your post. Don’t pass up on this opportunity to gain more attention – simply writing ‘Chicken Recipe’ in your description isn’t going to cut it. You want to grab people’s attention and make them so excited to click through to your post.
Consistency is so valuable on Pinterest – having consistent branding and pin styling means your pins will be noticed by your readers far more easily than if you created a new design for every different post. Create a pin template and use this each time you need to create a pin.
Even better, I’ve created some for you. Simply add your own images, update the colours to your own and change the text.
Share More Information
Infographics are performing incredibly well on Pinterest and I have to say, when I first heard of adding more information to a pin I was like ‘uh, but then why would people want to click through if they are getting the information already??’ But guess what? They still do! I created a much longer form pin for my post – 11 Habits of Successful Women – where I outlined what each of the habits were and it increased my views to that page exponentially! Far exceeding my expectations.
Make The Content Amazing
At the end of the day, amazing content is still the key to getting people from one site onto yours. If you have the most gorgeous Pinterest images and people love your pins, but then they click through to your site and your content isn’t up to par, they will click away super fast and it will be even harder to get them back. Create amazing and enticing content and half of the work is done for you.