Blogging, Business and the Comparison Trap
Something super exciting is happening… I’m off to a blogging conference in two days and I am so excited. It’s a chance for me to hang out with around 700 or so other bloggers who, like me, are in love with all things blog related. I’ve been looking forward to this for months, even my poor family are a little sick of me talking about ProBlogger.
But… as the conference has come closer and closer there’s something that keeps rearing its ugly head.
The Comparison Trap
I’ve fallen into the dreaded comparison trap before and managed to claw my way out…. It wasn’t long after I started blogging and I started getting really anxious that my blog wasn’t getting enough traffic and that I wasn’t making any money off of it. It was only a few months old!! A baby blog!! But this quote kept popping up and it certainly helped.
Never compare your beginning to someone else’s middle.
I knew it was crazy to compare my wee little blog to those playing in the big leagues. Sure… that’s what I was aiming for and where I wanted to be, but it wasn’t going to happen overnight. Instead I used it to craft clear goals and actions in order to get myself there – goals and actions I am still working on.
However, since this conference is only a few days away, the comparison trap is starting to form again. I keep seeing these big names popping up on the guest list and I start to panic. Not only about my little ol’ blog not being good enough (despite growing quite significantly in it’s 9 months of existence) but about having major fan girl moments in front of these awesome bloggers and business moguls who will just think I’m some crazed blogger wannabe.
Well, today I’d had just about enough of my own pity party and knew that if I didn’t change my attitude, I wasn’t going to get the most out of this amazing opportunity I have in front of me.
I tried reminding myself of all the things I had achieved with my blog… but that only made me think of how far behind I am from all the amazing people out there… and then it clicked. I just needed a reminder of the direction I’m going in.
So I sat down to a fresh page in my notebook (one of the many, many notebooks I have) and I wrote down these 9 questions for myself.
- What is my business goal?
- Why do I want to do this?
- What am I doing right now that is working well?
- What area do I want to improve on?
- Where do I want my business to be in 3 months?
- Where do I want my business to be in 6 months?
- Where do I want my business to be in 1 year?
- What courses/books/upgrades/learning do I need in order to achieve this?
- How am I going to celebrate my success?
After I finished answering all of these questions I felt so much better about where my blog and business were heading. I had a clearer picture of where I wanted to be and what I was going to do to get there.
And the most motivating part is how I am going to celebrate my success. I believe wholeheartedly that we need to celebrate both the little wins and the big successes – and giving yourself a celebration to work towards is amazing motivation.