Blogging, Business and the Comparison Trap

In the last few days I've done it again... I've fallen into the comparison trap. Here's how I clawed myself back out of the trap and turned my view around. Do you fall into the comparison trap too?

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Something super exciting is happening… I’m off to a blogging conference in two days and I am so excited. It’s a chance for me to hang out with around 700 or so other bloggers who, like me, are in love with all things blog related. I’ve been looking forward to this for months, even my poor family are a little sick of me talking about ProBlogger.

But… as the conference has come closer and closer there’s something that keeps rearing its ugly head.

The Comparison Trap

I’ve fallen into the dreaded comparison trap before and managed to claw my way out…. It wasn’t long after I started blogging and I started getting really anxious that my blog wasn’t getting enough traffic and that I wasn’t making any money off of it. It was only a few months old!! A baby blog!! But this quote kept popping up and it certainly helped.

Never compare your beginning to someone else’s middle.

I knew it was crazy to compare my wee little blog to those playing in the big leagues. Sure… that’s what I was aiming for and where I wanted to be, but it wasn’t going to happen overnight. Instead I used it to craft clear goals and actions in order to get myself there – goals and actions I am still working on.

However, since this conference is only a few days away, the comparison trap is starting to form again. I keep seeing these big names popping up on the guest list and I start to panic. Not only about my little ol’ blog not being good enough (despite growing quite significantly in it’s 9 months of existence) but about having major fan girl moments in front of these awesome bloggers and business moguls who will just think I’m some crazed blogger wannabe.

In the last few days I've done it again... I've fallen into the comparison trap. Here's how I clawed myself back out of the trap and turned my view around. Do you fall into the comparison trap too?

Well, today I’d had just about enough of my own pity party and knew that if I didn’t change my attitude, I wasn’t going to get the most out of this amazing opportunity I have in front of me.

I tried reminding myself of all the things I had achieved with my blog… but that only made me think of how far behind I am from all the amazing people out there… and then it clicked. I just needed a reminder of the direction I’m going in.

So I sat down to a fresh page in my notebook (one of the many, many notebooks I have) and I wrote down these 9 questions for myself.

  • What is my business goal?
  • Why do I want to do this?
  • What am I doing right now that is working well?
  • What area do I want to improve on?
  • Where do I want my business to be in 3 months?
  • Where do I want my business to be in 6 months?
  • Where do I want my business to be in 1 year?
  • What courses/books/upgrades/learning do I need in order to achieve this?
  • How am I going to celebrate my success?

After I finished answering all of these questions I felt so much better about where my blog and business were heading. I had a clearer picture of where I wanted to be and what I was going to do to get there.

And the most motivating part is how I am going to celebrate my success. I believe wholeheartedly that we need to celebrate both the little wins and the big successes – and giving yourself a celebration to work towards is amazing motivation.


  1. Have fun at the blogging conference Krystal!

    I think we all fall into the comparison trap at some point. Comparing is a normal thing to do. As you mentioned however, the important thing is to stay focused on your blog/business, and goals. You mentioned celebrating the little wins as well. That’s actually something I’ve been doing by creating a list of “daily wins.” Doing this has really helped me appreciate the small wins too.

  2. It is all too easy to fall into the comparison trap! I do it far to often! It’s deflating and exhausting. These are some really good questions to ask yourself in those moments, you hit the nail on the head. All the best with this conference! Have a ball- networking and sharing common experiences helps me a ton with my blogging, I mean, it can feel like you are all alone out there most of the time, so it is cool to hear we go through some similar experiences.

    xx Jenelle

    1. Thank you so much lovely, you are too kind and just absolutely amazing. It was so nice to finally meet you in person for the first of what was hopefully many catch ups!!

  3. I definitely fall in to this trap constantly. Similar to your situation when you first started, my blog is very young and I struggle with wondering why my views/clicks dont turn in to followers or subscribers. But I need to not focus on any of that and just enjoy my blog and the journey I have in growing it and one day I will look back and wonder what all the worry was about 🙂

    1. The early days are so hard – there’s this idea that all you have to do is write and people will come… unfortunately it’s not quite that easy. Use these early days to find your true, authentic voice. Find what you LOVE to write about because at the end of the day – you need to love it otherwise it’s not sustainable. When you fall in love with your own blog then the ideas will flow and your direction will become clear. And you’re right – one day you’ll look back and wonder what on earth you were worrying about. Good luck – your blog looks lovely. If there’s anything I can do to help please don’t hesitate to send me an email!! 🙂 xo

  4. Oh boy are you correct on this one! I always compare myself, all the time, I can’t stop it, it’s a disease. Really! I have written out my plan and goals and still it’s not working. My main concern is my blog design. I keep tweaking and tweaking my colors and little things. It’s driving me nuts. I just updated my color scheme today and working on redoing my blog images. Because now I want them square and to better fit with my “circle” logo. Ugh! I’ll try again writing everything out and just dealing with it.

  5. Discovered this post at the right time, right before Thanksgiving. So much to be thankful for like the little wins that I often forget because I keep comparing to other people’s big wins. Thanks for this!

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