Blogging and FOMO: Why You Can’t Do It All
Post regularly, post daily, post amazing content, post to social media, interact on social media, find influencers and follow them, read blogs in your niche, read blogs out of your niche, comment on blogs, optimise your SEO, grow your email list, send emails regularly, create automation sequences, create landing pages, create opt-ins, create products, sell your products, sell other peoples products, set up affiliates, set up advertising, create a media kit…. Do I need to go on?
When you run a blog there is literally an endless amount of work for you to do… you will never sit back and go ‘I’ve done everything’. Which is both daunting and exciting. But how do you sift through it all? How do you get over your fear of missing out (FOMO) and concern that you’re not doing enough of the right things?
Back to Basics
With everything clogging up your to do list it can be easy to overlook the basics. And for bloggers the basics are pretty simple.
Create content. Promote said content.
But how often do you make content creation a priority? I know there have been times when I have gone more than a week without creating anything new. I’ve been caught up in all of the other bits and pieces that took over my to do list and forgot about the basics.
To overcome this, create a list of all the things you must do on a daily, weekly and monthly basis. Break these tasks down so they are detailed – rather than just stating ‘write and publish post’ list all the elements that go with doing this, such as creating images and scheduling social media posts to go with it.
This will form the basis for every one of your to do lists. Start your list with these items so they are the first items you check off. Without the basics ticking over, the rest really doesn’t matter.
Create a system for yourself to prioritise your work. While you may believe checking your email 10 times throughout the day is necessary, it leads to an unproductive environment and allows you to be easily distracted (and I don’t need any extra help in being easily distracted…).
I use a numbering system to determine the importance of a task and assign a number between 1 and 4 to each task on my list.
This is what they represent:
4 – Must do immediately. This is a high priority and must be completed within the next hour. Not many tasks get this priority rating but when they do, all other tasks are put aside and this is the most important item.
3 – Must be done today. I’ve started assigning a ‘3’ to writing. I am telling myself that I must write each and every day. Other tasks that fall under this priority include checking and replying to emails, publishing and scheduling posts and social media as well as interacting on social media.
I also refine this further by writing an ‘AM’ or ‘PM’ next to the task so I know if it needs to be done in the morning or can be left until the afternoon.
2 – Must be done by the end of the week. These are less pressing tasks that may not have a daily requirement but still need to be done in a relatively timely manner. This can include writing and scheduling The Femme Report (my email newsletter) as well as commenting on other blog posts.
1 – Would be nice to have done, but no particular timeframe. You’d be amazed at how many tasks actually fall into this category… while doing a clean up of your sidebar may be needed every few months, tweaking the fonts and colours may not actually add as much benefit to your blog in relation to the amount of time it will take you to do. These tasks can be done when everything else on your to do list is looking good and ticked off.
You don’t necessarily need to use the same numbering system as I do, however developing a way to prioritise your work as it comes up will help you keep on task of what is important.
Read, Research and Choose To Implement
The blogging world is filled with tons of information – some of it incredibly helpful, and some of it a little more confusing. And after reading 10 posts about the 10 things you ‘absolutely must do for your blog otherwise it will crash and burn and the internet will implode’ you start to panic thinking that you’re missing out on everything and not doing anything right.
While you may feel like you need to be on every social media channel while also broadcasting on Periscope, Blab and YouTube, what you really need to do is slow down and take things one step at a time.
Whenever I read something that piques my interest and makes me think I should consider exploring this avenue, I start to research and investigate a little more. During this time I look at whether or not this would be beneficial for my audience, whether it would be beneficial for me (actual benefit versus perceived benefit), how long it will take to implement, how much of an outlay is required and what return I will get on the investment.
After I do all of my research, I then choose whether or not I want to implement it or not. This is a major step in dealing with blogging and FOMO.
I did this when I started seeing Squarespace being talked about more (should I switch? I decided no), I used this method when Periscope was starting to gain traction (should I be on it? Yes, but not right now… coming in 2016), and I used this method when I decided that I actually did want to switch from MailChimp to ConvertKit.
You literally cannot do everything when it comes to blogging. You need to choose what is and isn’t important to your blog and business.
Remember You Don’t Actually Need To Do It All
Despite what you might be feeling at times, you honestly don’t need to do it all. Seriously. There are plenty of successful bloggers out there who don’t use Periscope, don’t have a YouTube channel, don’t have podcasts, don’t have an Instagram account, don’t run webinars and don’t have a media kit.
In fact, trying to do everything means that you won’t be doing anything effectively. Start with the basics, and build yourself up from there, one step at a time, one platform at a time, and one achievement at a time.
What’s your biggest weakness when it comes to blogging and FOMO? How do you combat it? I’d love to know – leave your comments below and share your experiences.