Basics to Boost Your Instagram

Sometimes it's easy to get caught up in the 'next best thing' and we forget that getting back to basics can help boost your Instagram engagement and grow your tribe.

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With Instagram announcing they will soon be changing from a chronological feed to an algorithm based feed it’s easy to get cranky and a little bit worried. But, as with Facebook, sometimes it’s the basics that get you the most engagement.

This week in Business in Five I’m sharing what I have done which can help you boost your Instagram including my quick tip to grow your followers and create a tribe that is highly engaged.

Check out this week’s video and be sure to subscribe to the Business in Five Channel so you don’t miss any new episodes:

Instagram is such a beautiful platform and there are a few extra tips to make your feed appealing:

Be Consistent

This is the most relevant tip of all. Consistency is key and covers so many areas including consistently posting, don’t once a day, then 3 times a day, then nothing for a week. Be consistent. Keep consistency in your brand, create a ‘style’ that you love and stick with it. Avoid using all of the filters, if you need to use a filter at all make it subtle and use it on every image – you want people to be able to look at your feed and understand your brand.

Sometimes it's easy to get caught up in the 'next best thing' and we forget that getting back to basics can help boost your Instagram engagement and grow your tribe.

Be Engaging

Please, please don’t just post and run. The fastest way to increase engagement on your feed is to go out and engage with others. And I’m not talking about ‘#lovethis’ copied and pasted onto the comments section of every photo. I’m talking about genuine engagement. Ask questions, start conversations and talk to others. Chances are they will start chatting with you and may even click through to your profile to see what they find out about you (because we really are all curious creatures…). It doesn’t take long – 10 minutes a few times a day and you’ll see the results.

Be Positive

Instagram is a beautiful, bright and happy place. Yes – there are real life not so happy experiences that are shared but if your feed is constantly negative, and every post is a complaint about something, then you’re going to find yourself with less and less followers. Instagram is shaded from Facebook’s ability to share news stories and sad articles – it’s bright, beautiful and happy. A perfect escape from the not so happy things in the world.

Always try to add a positive comment to your photos and you’ll find people will gravitate towards you even more.


  1. I know this post is about Instagram, but these tips are actually really great for bloggers too! Curating content is something that I recommend to bloggers. People love having their content shared, and they’re more likely to share your content if their own work is featured.

    I’m curious to see how the new algorithm will affect the way people use Instagram. I guess we’ll soon find out.

    1. I think sharing links in ’round up’ style posts is fantastic, however I’d be cautious about taking someone else’s content and reposting it, even with credit. Google doesn’t like duplicate content so both the content creator and curator could be penalised for this. However, writing an intro paragraph surmising their post and linking to them would be a fantastic way to share curated content 🙂 And people do love their work being shared, as long as it’s not being copied 🙂

      It will be really interesting to see the new algorithm in place… it was bound to happen soon. 🙂

  2. Positivity is definitely something you need, however the thought of posting on instagram makes me wanna cry. I love the app, but there are times when I honestly do not want to see it again:)) keeping my account updated takes so much of time, time that I feel would be put to better use writing new content.

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