Basics to Boost Your Instagram
With Instagram announcing they will soon be changing from a chronological feed to an algorithm based feed it’s easy to get cranky and a little bit worried. But, as with Facebook, sometimes it’s the basics that get you the most engagement.
This week in Business in Five I’m sharing what I have done which can help you boost your Instagram including my quick tip to grow your followers and create a tribe that is highly engaged.
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Instagram is such a beautiful platform and there are a few extra tips to make your feed appealing:
This is the most relevant tip of all. Consistency is key and covers so many areas including consistently posting, don’t once a day, then 3 times a day, then nothing for a week. Be consistent. Keep consistency in your brand, create a ‘style’ that you love and stick with it. Avoid using all of the filters, if you need to use a filter at all make it subtle and use it on every image – you want people to be able to look at your feed and understand your brand.
Please, please don’t just post and run. The fastest way to increase engagement on your feed is to go out and engage with others. And I’m not talking about ‘#lovethis’ copied and pasted onto the comments section of every photo. I’m talking about genuine engagement. Ask questions, start conversations and talk to others. Chances are they will start chatting with you and may even click through to your profile to see what they find out about you (because we really are all curious creatures…). It doesn’t take long – 10 minutes a few times a day and you’ll see the results.
Instagram is a beautiful, bright and happy place. Yes – there are real life not so happy experiences that are shared but if your feed is constantly negative, and every post is a complaint about something, then you’re going to find yourself with less and less followers. Instagram is shaded from Facebook’s ability to share news stories and sad articles – it’s bright, beautiful and happy. A perfect escape from the not so happy things in the world.
Always try to add a positive comment to your photos and you’ll find people will gravitate towards you even more.