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We all know the age-old adage that we can’t judge a book by its cover, but we also know that’s exactly what we do. And blogs are the same. The images you present are the first impressions of your blog. Often they can determine whether or not someone clicks through to your site. So you want your first impression to be the best one possible. Which means there are some little tweaks you must do to your blog images.
These little tweaks will not only ensure you look professional but they will also help with building your brand and can help increase traffic to your blog.
Have at Least 1 Vertical Pinnable Image
If you’re wanting to have a presence on Pinterest then this is an absolute must. Everything you read about building your Pinterest brand talks about the fact that vertical images perform better, get more click-throughs, likes and repins than horizontal images. You may have the most gorgeous image but horizontally on Pinterest it just gets lost.
This may mean that you need to create two images for your posts. I personally also create a feature image that is horizontal and is used on my homepage of my blog as well as on my Facebook feed. It may be twice as much work but it is absolutely worth it.
Add Your Logo or Blog’s Web Address
This is to help maintain your blog’s brand and to give direction to people who are seeing your images. If you don’t have a logo you can easily use your blog’s web address but make sure you use the same font, the same size and keep in the same position when possible. I always use the same size and style of font and my web address is always located in the centre at the bottom of my image. It can also help if someone accidently changes the URL in your pin or tries to redirect your pin to their site.
Optimise Your Images For Your Blog
This is something I didn’t realise the importance of until my blog started to load very, very slowly… I was using fantastic images that were huge in size. Which isn’t a bad thing… until you have a lot of images on your site, and they start delaying load times.
As with just about everything you could want to do with WordPress… there’s a plug in to fix this issue. The one I use and came most highly recommended is EWWW Image Optimizer. It’s a free plug in that will also go through and optimize all the images you have already loaded onto your site. The best part is that once you have the plug in set up, you just forget about it. It will automatically optimize your images as you load them up.
If you want to find out how fast your site is loading then go to the guys who are searching for your site and can tell you how to fix any issues – the Google Developers.
Name and Describe Your Images Appropriately
When your beautiful vertical image that has your blog’s logo on it pops up on Pinterest, you don’t want all of your hard work to be destroyed when the only thing that shows up in the description of your pin is a generic ‘Image001’ name.
Using the name of your post as the name of your image (which hopefully has your keywords in it) can help with SEO. If someone searches for ‘Paleo Mousse’ and your image is named ‘The Most Awesomest Paleo Mousse Ever’ then it significantly boosts the chances of your image showing up, particularly in the Google Image search.
Another important element here is to fill in your images description and Alt Text. This gives you the chance to control the description that appears when someone pins your image. Very few people actually write their own descriptions when pinning and therefore you need to make sure your blogs images have a great, SEO optimised description (that is one including your keywords).
First impressions definitely last and adding these few little tweaks to your images can help make the first impression of your blog a positive one. Do you do these 4 things to your blog images?