4 Things You Must Do To Your Blog Images

The images on your blog are the first impression you give your readers - make sure it's the best impression here's 4 things you must do to your blog images.

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We all know the age-old adage that we can’t judge a book by its cover, but we also know that’s exactly what we do. And blogs are the same. The images you present are the first impressions of your blog. Often they can determine whether or not someone clicks through to your site. So you want your first impression to be the best one possible. Which means there are some little tweaks you must do to your blog images.

These little tweaks will not only ensure you look professional but they will also help with building your brand and can help increase traffic to your blog.

The images on your blog are the first impression you give your readers - make sure it's the best impression here's 4 things you must do to your blog images.

Have at Least 1 Vertical Pinnable Image

If you’re wanting to have a presence on Pinterest then this is an absolute must. Everything you read about building your Pinterest brand talks about the fact that vertical images perform better, get more click-throughs, likes and repins than horizontal images. You may have the most gorgeous image but horizontally on Pinterest it just gets lost.

This may mean that you need to create two images for your posts. I personally also create a feature image that is horizontal and is used on my homepage of my blog as well as on my Facebook feed. It may be twice as much work but it is absolutely worth it.

Add Your Logo or Blog’s Web Address

This is to help maintain your blog’s brand and to give direction to people who are seeing your images. If you don’t have a logo you can easily use your blog’s web address but make sure you use the same font, the same size and keep in the same position when possible. I always use the same size and style of font and my web address is always located in the centre at the bottom of my image. It can also help if someone accidently changes the URL in your pin or tries to redirect your pin to their site.

Optimise Your Images For Your Blog

This is something I didn’t realise the importance of until my blog started to load very, very slowly… I was using fantastic images that were huge in size. Which isn’t a bad thing… until you have a lot of images on your site, and they start delaying load times.

As with just about everything you could want to do with WordPress… there’s a plug in to fix this issue. The one I use and came most highly recommended is EWWW Image Optimizer. It’s a free plug in that will also go through and optimize all the images you have already loaded onto your site. The best part is that once you have the plug in set up, you just forget about it. It will automatically optimize your images as you load them up.

If you want to find out how fast your site is loading then go to the guys who are searching for your site and can tell you how to fix any issues – the Google Developers.

Name and Describe Your Images Appropriately

When your beautiful vertical image that has your blog’s logo on it pops up on Pinterest, you don’t want all of your hard work to be destroyed when the only thing that shows up in the description of your pin is a generic ‘Image001’ name.

Using the name of your post as the name of your image (which hopefully has your keywords in it) can help with SEO. If someone searches for ‘Paleo Mousse’ and your image is named ‘The Most Awesomest Paleo Mousse Ever’ then it significantly boosts the chances of your image showing up, particularly in the Google Image search.

Another important element here is to fill in your images description and Alt Text. This gives you the chance to control the description that appears when someone pins your image. Very few people actually write their own descriptions when pinning and therefore you need to make sure your blogs images have a great, SEO optimised description (that is one including your keywords).

First impressions definitely last and adding these few little tweaks to your images can help make the first impression of your blog a positive one. Do you do these 4 things to your blog images?


  1. Hi Krystal! Great pictures are so important. I agree that having a vertical stamped image for Pinterest is the best way to go for getting it shared with traction. However, I don’t put my blog address on all photos, just on photos that are my “title” shot of each post. And I also started cutting back on the size of my images and it’s helped with load time. I also think keeping a consistent look and feel to your photos is good as well! Happy blogging to you! 🙂

    1. I have to admit, I only put my blog address on the images I intend to use on Pinterest, the ones that are the ‘feature’ image for my posts and show up on my homepage I don’t because I thought it might look a little over the top. I agree with the consistent look and feel – as a new blogger it’s taken me a while to find my ‘style’ and I’ve noticed a lot of images on Pinterest where you can pick which site they come from based on how they look – it’s a powerful thing to be able to achieve. Good point about cutting back on the size of your images – sometimes it can be tough to balance to size vs. quality…

    1. Alt text is so important!! Even if you just copy your description (which should have key words in it anyway) and put in in your ALT text box… whatever works for you! 🙂

  2. Great tips thank you! Have just started using a DSLR instead of my iPhone and trying to find a way to make them pin worthy! Need to remember about adding a description!!

    1. Ruth there are a lot of really good articles about pinnable images but my advice is to go and look on Pinterest and take not of the images that jump out at you – the ones that catch your eye and that you like. Then work out what it is you like about them and how you can use those qualities within your brand. Good luck!!

  3. Thanks so much for this, it’s so helpful.
    I’ve been blogging for little more than a year, and after learing the ropes, now I’m starting to feel more sensitive to finetuning. Imagens are sure a thing I need to address, because nothing of what you suggest here is active on my blog 🙁
    Thanks so much!

  4. Thanks for your advice, I’ll try the vertical picture for pinterest (I’ve been using only horizontal pictures and I guess that’s one of the reasons why my posts aren’t shared)

    1. I’d love to hear what kind of difference you see by using vertical images! Canva is a brilliant program to use to start and they already have the optimal Pinterest size preset for you. 🙂 Good Luck!

  5. Thank you for the tips! I just checked out the wordpress plugin you recommended! 🙂 I wanted to ask, do you create your own post images, or did you get them somewhere?

    Happy Bloggin!

    1. Hi Suzi,

      I do create my own post images and have been using Photoshop to do this for some time now (however, Canva is also a brilliant program to use). As for the images themselves I use a combination of photo’s I have taken, free stock photos and paid images. There are some fantastic sites with free images and lower cost paid images… but I have also used websites like Creative Market to find stock photo bundles that have been great too. I hope that helps <3

  6. Hi Krystal, thanks for the info. FYI, when your pin is in the pinterest program, the white type of your website, doesn’t show up hardly at all against the background of the light laptop. I noticed that when one of your pins did not pin right in my tailwind app and I had to look closer at your pin in order to correct the problem — I had to zoom the image to see the correct name. Don’t know what happened.

  7. Hi Crystal,
    You mentioned that you sometimes create both vertical, Pinterest-friendly images and horizontal blog-friendly images for your blog. How do you upload both with out having duplicate images on your blog? Thanks!

    1. I use the horizontal image for my feature image which is what Facebook pulls as well when the post is shared there. Then I add the vertical pinnable image for Pinterest within the post.

      I hope this helps! 🙂

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