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I LOVE Pinterest. Like really love Pinterest. To say I’m obsessed is an understatement. And the one thing I love more than Pinterest is talking about Pinterest and teaching people how to make Pinterest work for them, especially when it comes to creating beautiful Pinterest graphics.
Over the last 12 months I have been conducting a number of experiments on pinnable graphic styles. It wasn’t like one day I just pinned one image, it went viral and I jumped up and down declaring that was the best pinnable image ever. Oh no.
Over the last 12 months I’ve experimented with dozens of different graphic styles to see what styles perform best and I can tell you there are some clear winners. After spending some time experimenting, I found a pinning style (among a few other strategies) and started to implement them. This is what happened to my profile in just 5 weeks:
There’s also a lot of things I’ve learnt about what each of your graphics needs, all of which I will share with you soon.
But before I dive into that, I want to give you a quick rundown on WHY having a pinnable Pinterest graphic is so important.
Pinterest has over 100 million active users and with over 2 billion searches conducted each and every month. Those numbers alone are insane. Pinterest doesn’t want to be known as a social media tool, because really it’s not. There’s limited social engagement and social sharing. They want to be known as a search engine. And a beautiful one at that.
With this in mind, more and more people are turning to Pinterest to find answers to their questions. And the results that appear are all in graphic form. Which means you need your graphics to stand out and be noticed.
Pinterest search results are like real estate – you have the opportunity to take up a certain amount of space for each search query relating to your blog, brand and business. How well you present yourself in that space through your pinnable graphic can determine how many shares and click throughs you receive.
So what then do your Pinterest graphics need to get noticed?
1 – Gorgeous Imagery
Pinterest is a beautiful place so naturally gorgeous imagery is going to be eye catching. Images that contain red and blue are pinned more often, as are images that do not contain a face, interesting hey?
One of the trends I’ve noticed through my experiments is that the type of image you share, as in what the image is of, is less important than the quality and appeal. Light and bright images are noticed more than dark and shaded images.
Also, you don’t need to stress too much about how relevant your image is to your post – to an extent.
If you’re a food blogger sharing a recipe then naturally your images need to be of the food you are sharing. However if you’re talking about your blogging goals then you don’t need to share an image of your goals sheet.
Stock images are the best way to ensure your images are on point every time. However, as with everything there are high quality stock images and not so great stock images.
Stock images that look ‘fake’ and posed are not appealing. Natural, well lit, bright and appealing stock images are always a good choice.
2 – Easy to read, eye catching text
To compliment your images, you must also have easy to read, eye catching text. I see time and time again people pinning images only and honestly, the only time this really works is for design inspiration – and the only reason they get repinned is because people like the images – not the content.
Our aim isn’t just to have our pins repinned. It is for those who repin them to click through and actually read your post (and ultimately end up on your email list, but that’s a whole different post topic).
If you are clear in sharing what your post is about through the eye catching text on your image, then your click through rate is going to be much higher than if you were to simply share a pretty image.
In addition, you need to ensure the text is large enough to read on both mobile and desktop and the font is easy to read. Some of the brush script fonts that are popular at the moment are quite difficult to read, especially on a smaller device.
When it comes to text, your font choice is also important. It needs to be clear and easy to read and only two font variations at most. Multiple fonts not only makes text difficult to read but it also looks messy.
3 – Your business branding
Have you ever been scrolling Pinterest and realised who a pin was from before you looked at the name on the pin? This is because they would have had on point branding. Where each pin has the same elements, same or similar colour styling, same fonts and look like they belong to the same group.
This is an incredibly valuable and strong marketing tool. When people start to recognise your brand, they learn to trust in your content because they know it’s always valuable. They repin your work more often because they know it is always on point and they start to notice you more.
Some people use their logo as branding too, or put in their website address. This is a fantastic idea that I highly recommend – you can read more about why I recommend to brand your images here.
Ensuring you have all 3 of these elements that your Pinterest graphics need will help your brand be recognised and your pins be shared over and over again.